Araveri Technology Solutions
E-COMMERCE VERTICAL • CLIENT: VELVET LUXE FASHION

300% Conversion Boost via Next.js Headless E-commerce Revamp

Replaced a slow legacy e-commerce store with a lightning-fast Next.js headless storefront, boosting sales conversions by 310%.

Validated Outcomes
Service: Website Revamping & Modernization
310%Increase in Mobile Conversions
0.8sAverage Page Load Time
99/100Google PageSpeed Score

The Challenge

The client’s legacy site had a 5.8-second load time on mobile devices, leading to an alarming 74% cart abandonment rate.

Engineering Solution

Araveri rebuilt the storefront in Next.js App Router using Server Components, integrated Shopify GraphQL APIs for instant checkout, and implemented Framer Motion smooth micro-animations.

Business Impact

310%: Increase in Mobile Conversions
0.8s: Average Page Load Time
99/100: Google PageSpeed Score
Deliverables

Key Capabilities Built

Sub-1 Second Page Load Times (99 Core Web Vitals)

Designed, integrated, and battle-tested for high volume concurrency and zero downtime.

1-Click Instant Cart & UPI Payment Checkout

Designed, integrated, and battle-tested for high volume concurrency and zero downtime.

AI Product Recommendation Slider

Designed, integrated, and battle-tested for high volume concurrency and zero downtime.

301 SEO Link Preservation Guarantee

Designed, integrated, and battle-tested for high volume concurrency and zero downtime.

System Topology

Architecture Diagram for Velvet Luxe Fashion

How Araveri engineered 300% Conversion Boost via Next.js Headless E-commerce Revamp for resilience, speed, and cloud security.

Layer 1

Client Experience

Next.js 15 SSR, PWA, Mobile Apps & Micro-frontends delivering 99+ Lighthouse scores.

Edge CDN Caching
Sub-100ms FCP
Layer 2

API & Microservices

Node.js / Python REST & GraphQL API Gateway with rate limiting & JWT Auth.

OAuth2 / JWT Token
Load Balancing
Layer 3

AI Engine & Cloud

PyTorch ML models, LLM APIs, serverless containers & multi-region orchestration.

Real-Time Inference
Docker & K8s
Layer 4

Data & Compliance

Encrypted PostgreSQL, Redis caching, HIPAA/PCI-DSS standards & automated backups.

AES-256 Encryption
99.99% Availability SLA
OWASP Top 10 Security Hardened • ISO 27001 Prepared Architecture
AWS / GCP Redundant0% Downtime Deployment
Execution Blueprint

Implementation Roadmap & Execution

The structured engineering phases executed by Araveri's senior engineering team.

01

Discovery & Business Audit

We analyze your business objectives, current software bottlenecks, security needs, and growth targets.

Deliverables:
Technical Requirement Doc (SRS)
ROI & Cost-Benefit Analysis
Project Scope & Roadmap
02

System Architecture & UX Design

Our architects model the database schema, microservices API structure, cloud topology, and Figma UI/UX.

Deliverables:
Cloud Topology Diagram
Figma Interactive Prototypes
Database Entity Schema
03

Agile Engineering & Sprint Demos

Senior engineers build modular, strongly-typed code in bi-weekly sprints with live demonstration builds.

Deliverables:
Clean TypeScript / React Code
CI/CD Automated Pipelines
Sprint Progress Reports
04

QA Hardening & Security Audit

Rigorous automated unit testing, OWASP penetration tests, multi-browser QA, and load testing under high stress.

Deliverables:
Penetration Audit Report
Lighthouse 95+ Performance Pass
Cross-Device QA Sign-off
05

Cloud Deployment & SLA Maintenance

Zero-downtime cutover to AWS/GCP, full IP transfer, developer documentation, and 24/7 proactive monitoring.

Deliverables:
100% IP & Code Ownership
Production SLA Monitoring
Post-Launch Technical Support

Technology Stack Implemented

Next.jsTailwind CSSShopify APIVercelFramer Motion
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